The project supported among other activities the establishment of good bookshops across the country outside the capital cities. Quality bookshops were opened between 2004 and 2006 in towns outside Belgrade and Novi Sad with the support of the project - Cetinje and Podgorica (Montenegro), Kragujevac, Kruševac, Novi Pazar, Smederevo, Sremska Mitrovica, Subotica, Vršac, and Zrenjanin. The project enhanced improvement of other bookshops, too, through training, consultations, and assistance in initial investment in equipment and the development of book trade software.